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THE TRIPOD EFFECT
While we are highly trained in utilizing the many intricate pieces that play a role in building a business's online success, we believe that they can all be compiled into three main categories that we call, "the tripod effect." Just like a tripod a successful digital marketing strategy needs all "3 legs" to do its job effectively. Even though a tripod is still a tripod with only two legs it just doesn't function at its full potential - well, actually a tripod with only two legs isn't a tripod at all. You see what we did there?...
Social Media Marketing
Social media is undoubtedly one of the strongest forces on planet earth. With over 2 Billion daily active users on Facebook alone, roughly 28% of the world's population, in one place viewing, commenting, liking, sharing, and most importantly for businesses, buying. It is the exact place that your business needs to be in this ever changing and quickly growing world of consumer goods. What this means to you as a business owner is that if you are not properly using social media to market your business you are missing out on a lot of new customers.
SEO & Website Optimization
Many people think that these are the same, when in fact they are quite different. So lets begin by separating the two, then explaining the benefit they both have in helping your business succeed online. Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results (Source: Wikipedia). Simply put, an effective SEO campaign will place your business at the top of a Google search when someone seeks your product or service. We specialize in putting together and executing strategic SEO campaigns for any size company, large or small. Website optimization is an art that tests and improves websites to better engage and convert their visitors, by combining website testing, analytics, usability, and online marketing's best practices (Source: Rich Page, from ‘Website Optimization: An Hour a Day’). This is something that we have spent years in trial and error until perfecting our craft to where we now know exactly what works, and most importantly, what does not. So, now we say to you, "don't try this at home." Let us help you put your hard earned marketing dollars to work effectively.
Another great wonder of the world wide web is, email marketing. An estimated 2.4 million emails are sent every second. That's 205 billion sent per day. Meaning, roughly 74 trillion email messages are sent every year. How many of those emails get opened, or get marked as SPAM is another question. (we don't have an answer for that) What we can tell you is that we specialize in creating strategic email marketing campaigns that will help your business grow its bottom line. By building a list of clients, customers, prospects, and subscribers we can actively market and sell your products and services to, build brand recognition with, and ultimately keep your business in the forefront of their minds by staying in constant contact with them on a weekly basis.