New Google SEO Core Update

Google is now using more strict guidelines to determine what is “spam”.

• Scaled Content Abuse: Google has always had rules against using automated tools to create large amounts of low-quality content designed to trick search rankings. These rules are getting stronger because the methods for creating this kind of content have gotten more advanced. Google now focuses on the bad behavior itself (mass-producing unhelpful content to boost rankings) regardless of whether it’s created by humans, machines, or a mix of both.
• Site Reputation Abuse: Even websites with a good reputation can be negatively affected when they host low-quality content from other sources. These third-party sources try to benefit from the host website’s reputation to improve their own search rankings, which can confuse and mislead users. To combat this, Google now considers this type of behavior as spam, even if the website owner didn’t have bad intentions. Website owners have two months to remove any third-party content that’s designed solely for ranking purposes before Google’s new policy goes into effect on May 5th.
• Expired Domain Abuse: Sometimes, when a website’s domain name expires, it can be bought up and filled with low-quality content designed purely to trick Google’s rankings. This misleads users who may think they’re getting content from the older, trusted website. Google now considers this practice to be spam.